Strategic Management & Effectual Marketing Communication (Lahore, Oct 20, 2006) Communication is not only a vital but also a strategic factor for an organization’s existence. Communication consists of both verbal and nonverbal elements. It’s about creating intended perception. Making the target audience comprehend what one wants them to. Therefore, messages and other communication tools are [...]
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The basics of strategic management
Posted by admin on August 20th, 2009
Crisis management in business environment requires pro-activeness and anticipation. Instead of spending a great deal of money, time and energy to react to unforeseen changes, organizations need to develop strategic planning skills to deal with immediate problems, but mostly to prepare for future challenges. Strategic management is an ongoing activity of successful organizations determining where [...]
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