CUSTOMER RELATIONSHIP MANAGEMENT Introduction: In today’s competitive markets, customers are demanding an altogether different kind of relationship with producers and suppliers than the customers of transactional marketing era. The customers are more value conscious and if they do not find value for their money, they have no qualms in shifting the Related Post: Audit [...]
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CUSTOMER RELATIONSHIP MANAGEMENT
Posted by admin on April 20th, 2010
Posted in Articles 
Tags: 2009, CHAIYAWAT, consumer behaviour, customer relationship management, Fah, Luang, Mae, Management, Marketing Management, MFU, mv, Strategic, University, ทองหล่อ, ม.แม่ฟ้าหลวง, สะดุดรัก 
Comments OffUnresolved Tension: The Quandary of Revenue Management versus Service Management
Posted by admin on April 8th, 2010
In this six part Q & A series, I will address the challenges of balancing revenue management and service management. What is your opinion on revenue Management in hospitality today? Revenue Management is a multi-faceted strategic approach to pricing that can be very effective at promoting the bottom line. It works best for the overall [...]
Posted in Articles Tags: 2009, CHAIYAWAT, Fah, hospitality industry, international college of management sydney, Luang, Mae, Management, MFU, mv, revenue management, service management, Strategic, University, ทองหล่อ, ม.แม่ฟ้าหลวง, สะดุดรัก Comments OffTechnology Management: Top strategic priority
Posted by admin on March 29th, 2010
Technology management for companies is about sustaining and improving a company’s competitiveness in the long-term. The aim of Technology Management is to sustain and improve the competitive position of a company’s technology exploitation. The management of technology should comprise three major factors: leadership, motivation of employees and appropriate management of technology (Li-Hua R, K halli [...]
Posted in Articles Tags: 2009, CHAIYAWAT, Competitiveness, Fah, Luang, Mae, Management, MFU, mv, Strategic, Technology management, University, ทองหล่อ, ม.แม่ฟ้าหลวง, สะดุดรัก Comments Off