We now know that building Customer Loyalty is key to success in any organization. The philosophy was first articulated by Fredreich Reicheld – who studied the relationship between three factors – customer satisfaction, customer loyalty and profits. (Bain & Company) He stated several facts that seem glaringly clear now, but until then, had not been [...]
Posts Tagged ‘managing customer retention’
Strategic Management of Customer Loyalty
Posted by admin on June 8th, 2010
Posted in Articles 
Tags: Barney, business, College, customer loyalty, Customer Retention, Customer Service, Dr., Education, Executive, Fisher, how to retain customers., importance of customer retention, Jay, Management, managing customer loyalty, managing customer retention, of, OSU, Stragegy, Strategic 
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