The term Marketing management has become a passé now or at the best has acquired a whole new connotation with the add-on terms like Marketing Operations management and Marketing Resource management. MRM is incomplete as far as the solutions subsist in the realm of Marketing Operations management and the Enterprise Marketing management. But, reciprocally, [...]
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Marketing Resource Management : What Lies Within ?
Posted by admin on June 10th, 2010
Posted in Articles 
Tags: Accounts, Bernard, Budgeting, Hr Assets, infrastructure, Management, multichannel Campaign Management Etc, personalized Marketing, planning, Quancard, Sales, SAMA, Strategic 
Comments OffStrategic Management of Customer Loyalty
Posted by admin on June 8th, 2010
We now know that building Customer Loyalty is key to success in any organization. The philosophy was first articulated by Fredreich Reicheld – who studied the relationship between three factors – customer satisfaction, customer loyalty and profits. (Bain & Company) He stated several facts that seem glaringly clear now, but until then, had not been [...]
Posted in Articles Tags: Barney, business, College, customer loyalty, Customer Retention, Customer Service, Dr., Education, Executive, Fisher, how to retain customers., importance of customer retention, Jay, Management, managing customer loyalty, managing customer retention, of, OSU, Stragegy, Strategic Comments OffStrategic Management
Posted by admin on June 8th, 2010
Introduction Strategic management is an essential part of any successful business. However, the type of approach chosen depends on prevailing internal and external factors. Consequently, the essay will examine some these factors in relation to the strategic approach chosen. Question 1 Description of Jet Blue Airline’s business model Jet Blue’s Busines
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