December 19th, 2009 by admin
2 comments »
The concept of outsourcing dates to early eighties when larger business houses started hiring their non core functions to outsourced companies. Most of the outsourced companies were specialized in providing particular service,product or function. These outsourced companies would take in charge of the functions which were to be outsourced.
Outsourcing in literal sense means sourcing from offshore business houses. It refers to sub- contracti » Read more: Is Outsourcing a Strategic Management Option: Find Out How?
November 13th, 2009 by admin
2 comments »
Strategic Management & Effectual Marketing Communication
(Lahore, Oct 20, 2006)
Communication is not only a vital but also a strategic factor for an organization’s existence. Communication consists of both verbal and nonverbal elements. It’s about creating intended perception. Making the target audience comprehend what one wants them to. Therefore, messages and other communication tools are tailored in a certain manne » Read more: Strategic Management & Effectual Marketing Communication